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Idea of Beauty is Always Shifting

⥁ Beauty is, of course, cultural ⥁

Beauty is personal. But it’s also universal. There are international beauties—those people who have come to represent the standard.

We are in a better place than we were a generation ago, but we have not arrived at utopia. Many of the clubbiest realms of beauty still don’t include larger women, disabled ones, or senior citizens.

Beauty has become so important today that denying that people possess it is akin to denying them oxygen.

 a lot of women could be described as attractive. They were at the centre of the bell curve. Pretty was another level. Hollywood is filled with pretty people.

⥁ Beauty at every age ⥁

Beauty is the birthright of every woman. Enhance your best features, embrace your age, let every candle on your cake illuminate new beauty to celebrate! Discover tips and tricks for beautiful skin, flawless makeup, great hair at any age…

- YOUR TIME TO EXPERIMENT

Bright, notice my lips. Try all the trends from orange to deep, dark matte. Go graphic with jet-black cat eyes or coloured liner. The only rule: when you play up one feature, keep the rest simple. For foundation, let your youthful glow show! Use concealer on imperfections and blend.

Long hair or short, go dramatic. Work with your natural texture as daily blow-drying and styling can cause breakage.

- TIME TO LOOK POLISHED AND PROFESSIONAL

For a flawless face, invest in an anti-ageing BB Cream to correct, enhance and protect your skin. Soft, smoky eye looks can be intensified with liner, taking you from desktop to dazzling.

If your hair is drier and sprinkled with stray grey "sparklers"… don't panic! A demi-permanent rinse on dark hair, or some low lights on ginger or blonde hair, will blend those greys as well as add shine and volume. To keep hair supple and soft, treat it daily.

Crow's feet here, puffiness there. First signs of ageing appear around the eyes. Prevent and repair by wearing sunscreen and sunglasses. Apply eye cream morning and evening.

-LESS IS DEFINITELY MORE
-AND BEYOND… FABULOUS IN EVERY WAY

⥁ FOR ALL AGES…⥁

5 simple steps for perfect brows:

  1. Choose an eyebrow pencil in a shade that closely matches your brows.
  2. Define length. Hold pencil alongside the bridge of your nose. This is your starting point.
  3. Angle the pencil diagonally from your nostril to the outside corner of your eye. This is your endpoint.
  4. Tweeze stray hairs beyond points and under arches for a clean line. Don't overdo it!
  5. If your brows are sparse, fill them in like a pro! With your brow pencil, use short strokes to mimic hair. Blend well with a good brow brush.
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Location: Mumbai, Maharashtra, India

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